Measuring what matters.

Qyuqa measures impact not in activities — but in brand equity created, revenue multiplied, and value retained in African hands.

Beyond individual brands.

Building the infrastructure of African brand equity.

40 — Scalable African women-owned brands

2–4× — Revenue growth per brand

500–1,500 — Jobs created and strengthened

5–8 — Brands positioned for acquisition or exit

~$1M — Effective investment per brand (vs $3M standalone)

80% — Enterprise value that is intangible in developed markets

COMMODITY EXPORT

  • No price premium ·

  • Buyer sets the terms ·

  • Value extracted outside Africa ·

  • No brand equity ·

  • No acquisition upside

QYUQA BRAND

  • 20–50% price premium ·

  • Brand sets the terms ·

  • Value retained in Africa ·

  • Growing intangible equity ·

  • Acquisition and exit potential.